Justplay
Company
Justplay is a dynamic digital entertainment company renowned for its commitment to fair entertainment at its core. With a focus on crafting immersive mobile applications and games, Justplay sets the standard for innovation and quality in the industry. Embodying values of fairness, fun, and creativity, Justplay's creations reflect a playful yet responsible tone of voice. Through its clear, colorful, and interactive visual style, the company ensures every experience is both engaging and rewarding.
Strategy
Justplay's strategic approach aligns with its core values and vision, placing fair entertainment at the forefront of its mission. With values deeply rooted in fairness, fun, and creativity, Justplay cultivates a tone of voice that is both responsible and playful, resonating with a diverse audience. Its visual style, characterized by clarity, vibrancy, and interactivity, ensures that every interaction is immersive and rewarding. Justplay's commitment to continuous innovation and quality sets new benchmarks in the digital entertainment landscape. Through its gaming loyalty program, Justplay rewards loyal players with exclusive benefits and special offers, strengthening its connection with its audience.
Client
Justplay
Impact of the new symbol
Through meticulous A/B testing, Justplay achieved a remarkable milestone. By refining only the symbol shape, the download rate of the app surged by an impressive 13% within a week, welcoming 30,000 new users to the platform.
Visual Style
Justplay's visual style concept mirrors the dynamic interactions occurring on users' mobile screens. Inspired by the essence of interaction, the brand's visual identity is characterized by playful and distinctive patterns formed by the motion of a sliding finger across a mobile device.
Each swipe creates a unique design, mirroring user individuality and varied experiences. Like gaming experiences, no two patterns are alike.
